Cost metric

Total costs

Every cost between net revenue and net profit.

Updated 9 October 2026Open in Marginful

On this page

Every cost between net revenue and net profit.

Total costs = Net revenue − Net profit

How it is calculated

  • Includes COGS, shipping, fees, ad spend, custom costs and operating expenses.

Reading it

  • Format: Amount in your reporting currency.
  • Lower is better (an increase is shown in red).

Where it appears

  • Overview and Dashboards — add it from the metric picker (Costs group).

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Total costs · Marginful Docs