Gross profit

Net revenue minus the cost of the products you sold.

Example

Net revenue $10,000 − COGS $4,000 = gross profit $6,000.

How it is calculated

• COGS includes the RX lens cost for stores with the Optical pack.
• Products without a cost on file add nothing to COGS, so gross profit is overstated until you add the cost. See missing product costs.

Reading it

• Format: Amount in your reporting currency.
• Higher is better (an increase is shown in green).

Where it appears

• Overview and Dashboards — add it from the metric picker (Profit group).
• Custom metrics — use the variable gross_profit in a formula. See custom metrics.

Related

• Net revenue
• COGS
• Gross margin
• COGS