Revenue metric
Refund rate
Returns as a share of gross sales.
Returns as a share of gross sales.
Refund rate = Returns ÷ Gross sales
How it is calculated
- Empty (—) when gross sales are zero.
Reading it
- Format: Percentage.
- Lower is better (an increase is shown in red).
- The change against the previous period is shown in percentage points.
Where it appears
- Overview and Dashboards — add it from the metric picker (Revenue group).
Related
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