Revenue metric

Discounts

Discount codes and automatic discounts applied to orders.

Updated 9 October 2026Open in Marginful

On this page

Discount codes and automatic discounts applied to orders.

Discounts = Σ line discounts

How it is calculated

  • When gift cards are recognised at sale, gift-card redemptions are added here so the same revenue is not counted twice.

Reading it

  • Format: Amount in your reporting currency.
  • Lower is better (an increase is shown in red).

Where it appears

  • Overview and Dashboards — add it from the metric picker (Revenue group).
  • Custom metrics — use the variable discounts in a formula. See custom metrics.

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Discounts · Marginful Docs