Platform-reported ad revenue

Revenue the ad platforms attribute to themselves.

How it is calculated

• Several platforms often claim the same order, so this is usually higher than the revenue that ads really drove.

Reading it

• Format: Amount in your reporting currency.
• Higher is better (an increase is shown in green).

Where it appears

• Overview and Dashboards — add it from the metric picker (Marketing group).
• Custom metrics — use the variable ad_revenue in a formula. See custom metrics.

Related

• Platform-reported ROAS
• Real ROAS
• Attribution