Profit metric
Contribution profit
Profit after every variable cost and ad spend, before fixed costs and operating expenses.
Profit after every variable cost and ad spend, before fixed costs and operating expenses.
Contribution profit = Gross profit − shipping − handling − payment fees − fulfillment − packaging − return costs − chargebacks − variable custom costs − marketing costs − ad spend
How it is calculated
- Variable custom costs include affiliate and influencer costs and any per-order or percentage custom cost.
- Gateway fees that are not tied to an order (payout, currency conversion, account fees) and warehouse storage are also taken out here.
Reading it
- Format: Amount in your reporting currency.
- Higher is better (an increase is shown in green).
Where it appears
- Overview and Dashboards — add it from the metric picker (Profit group).
- Custom metrics — use the variable
contribution_profitin a formula. See custom metrics.
Related
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