Revenue metric

Discount rate

Discounts as a share of gross sales.

Updated 9 October 2026Open in Marginful

On this page

Discounts as a share of gross sales.

Discount rate = Discounts ÷ Gross sales

How it is calculated

  • Empty (—) when gross sales are zero.

Reading it

  • Format: Percentage.
  • Lower is better (an increase is shown in red).
  • The change against the previous period is shown in percentage points.

Where it appears

  • Overview and Dashboards — add it from the metric picker (Revenue group).

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Discount rate · Marginful Docs