Real ROAS

Return on ad spend from Marginful's own attribution. Each order is credited once.

How it is calculated

• Uses your own order data (on Shopify, the landing page and UTM parameters saved with each order; on other stores, the Marginful pixel), so an order is never counted by two platforms.
• Same figure as Real ROAS on the Marketing page.

Reading it

• Format: Ratio (shown as ×).
• Higher is better (an increase is shown in green).

Where it appears

• Overview and Dashboards — add it from the metric picker (Marketing group).
• Shown on Overview by default.
• Period totals only. It is not shown on daily sparkline points.

Related

• Platform-reported ROAS
• POAS
• Attribution