Ad conversions

Purchases reported by all ad platforms.

How it is calculated

• Platform-attributed, so the same order can be counted by more than one platform.

Reading it

• Format: Whole number.
• Higher is better (an increase is shown in green).

Where it appears

• Overview and Dashboards — add it from the metric picker (Marketing group).
• Period totals only. It is not shown on daily sparkline points.

Related

• Platform-reported ad revenue
• Platform-reported ROAS