Blended ROAS (MER)

Store net revenue divided by total ad spend, also called the marketing efficiency ratio.

How it is calculated

• Counts all revenue, including orders that did not come from ads.

Reading it

• Format: Ratio (shown as ×).
• Higher is better (an increase is shown in green).

Where it appears

• Overview and Dashboards — add it from the metric picker (Marketing group).
• Settings → Targets — set a target and get an alert when you miss it. See targets.

Related

• Real ROAS
• POAS
• Targets