Channel metricsStarter+
Spend, revenue, ROAS, clicks, impressions and conversions for each connected ad platform.
For each connected ad platform, Marginful adds six metrics to the picker on Overview and Dashboards. They are named after the platform, for example "Meta ad spend".
| Metric | Formula |
|---|---|
| Platform ad spend | Spend on that platform |
| Platform ad revenue | Revenue the platform attributes to its own ads (platform-reported) |
| Platform platform-reported ROAS | Platform ad revenue ÷ platform ad spend |
| Platform clicks | Clicks reported by the platform |
| Platform impressions | Impressions reported by the platform |
| Platform conversions | Purchases reported by the platform (platform-attributed) |
A connected platform with no activity in the period shows 0 spend, and its ratios show —.
Note
Platforms over-claim: each counts orders that other platforms also claim. For a figure where each order counts once, use Real ROAS.
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