Revenue metric

Returns

Merchandise value refunded to customers.

Updated 9 October 2026Open in Marginful

On this page

Merchandise value refunded to customers.

Returns = Σ refunded line amounts + refund adjustments

How it is calculated

  • Money refunded beyond the itemised lines and shipping (for example a goodwill refund) is included as a refund adjustment.
  • Refunded shipping is taken out of Shipping charged, not here.

Reading it

  • Format: Amount in your reporting currency.
  • Lower is better (an increase is shown in red).

Where it appears

  • Overview and Dashboards — add it from the metric picker (Revenue group).
  • Custom metrics — use the variable returns in a formula. See custom metrics.

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Returns · Marginful Docs