POAS

Profit on ad spend.

Example

Net profit $1,300 + ad spend $2,000 = $3,300 ÷ $2,000 = POAS 1.65.

How it is calculated

• 1.0 means advertising broke even. Above 1.0, the profit before ad spend covered the ads.

Reading it

• Format: Ratio (shown as ×).
• Higher is better (an increase is shown in green).

Where it appears

• Overview and Dashboards — add it from the metric picker (Marketing group).
• Shown on Overview by default.
• Settings → Targets — set a target and get an alert when you miss it. See targets.

Related

• Real ROAS
• Net profit
• Targets