Marketing metric

Ad spend per order

Average ad spend per order.

Updated 9 October 2026Open in Marginful

On this page

Average ad spend per order.

Ad spend per order = Ad spend ÷ Orders

Reading it

  • Format: Amount in your reporting currency.
  • Lower is better (an increase is shown in red).

Where it appears

  • Overview and Dashboards — add it from the metric picker (Marketing group).

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Ad spend per order · Marginful Docs