Repurchase rate

The share of customers in the period who are returning customers.

How it is calculated

• Empty (—) when there are no identified customers.

Reading it

• Format: Percentage.
• Higher is better (an increase is shown in green).
• The change against the previous period is shown in percentage points.

Where it appears

• Overview and Dashboards — add it from the metric picker (Customers group).
• Period totals only. It is not shown on daily sparkline points.

Related

• Returning customers
• Purchase frequency