Total ad spend

Spend across every connected ad platform, converted to your reporting currency.

How it is calculated

• Includes spend imported with Smart import for platforms that are not connected.

Reading it

• Format: Amount in your reporting currency.
• Lower is better (an increase is shown in red).

Where it appears

• Overview and Dashboards — add it from the metric picker (Marketing group).
• Shown on Overview by default.
• Custom metrics — use the variable ad_spend in a formula. See custom metrics.

Related

• POAS
• Blended ROAS (MER)
• Ad spend