CAC

Customer acquisition cost.

Example

Ad spend $2,000 + agency fee $400 ÷ 60 new customers = CAC $40.00.

How it is calculated

• Empty (—) when there are no new customers.

Reading it

• Format: Amount in your reporting currency.
• Lower is better (an increase is shown in red).

Where it appears

• Overview and Dashboards — add it from the metric picker (Customers group).
• Settings → Targets — set a target and get an alert when you miss it. See targets.

Related

• New customers
• Total ad spend
• Other marketing costs
• Targets