Revenue metric

Net revenue

What you earned from sales after discounts and refunds, with shipping charged and tips added and taxes removed.

Updated 9 October 2026Open in Marginful

On this page

What you earned from sales after discounts and refunds, with shipping charged and tips added and taxes removed.

Net revenue = Gross sales − discounts − refunds + shipping charged + tips − taxes

Example

Gross sales $11,000 − discounts $600 − refunds $400 + shipping charged $500 + tips $0 − taxes $500 = net revenue $10,000.

How it is calculated

  • Taxes are removed only when "Subtract collected tax from revenue" is on (the default). See taxes and VAT.
  • Gift-card sales are left out when gift cards are recognised at redemption (the default).

Reading it

  • Format: Amount in your reporting currency.
  • Higher is better (an increase is shown in green).

Where it appears

  • Overview and Dashboards — add it from the metric picker (Revenue group).
  • Shown on Overview by default.
  • Custom metrics — use the variable net_revenue in a formula. See custom metrics.

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Net revenue · Marginful Docs