Customer metric

New customers

Orders that were a customer's first-ever order.

Updated 9 October 2026Open in Marginful

On this page

Orders that were a customer's first-ever order.

New customers = count of orders that are the customer's first order

Reading it

  • Format: Whole number.
  • Higher is better (an increase is shown in green).

Where it appears

  • Overview and Dashboards — add it from the metric picker (Customers group).
  • Custom metrics — use the variable new_customers in a formula. See custom metrics.

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New customers · Marginful Docs