Order metric

Orders

Orders placed in the period.

Updated 9 October 2026Open in Marginful

On this page

Orders placed in the period.

Orders = count of orders, excluding test and excluded orders

How it is calculated

  • Test orders never count. A cancelled order that was never fulfilled and was fully refunded is excluded.
  • Orders are assigned to days in your store's time zone.

Reading it

  • Format: Whole number.
  • Higher is better (an increase is shown in green).

Where it appears

  • Overview and Dashboards — add it from the metric picker (Orders group).
  • Shown on Overview by default.
  • Custom metrics — use the variable orders in a formula. See custom metrics.

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Orders · Marginful Docs